Thursday, December 19, 2019

Marketing Plan For A New Product / Service - 3939 Words

Contents Introduction 2 Task 1 (LO1) 4 Using appropriate marketing audit frameworks identify and analyse MacDonald’s micro and macro-environments in order to determine the key factors that can influence McDonald’s marketing activities and their likely implications on the firm 4 Task 2 (LO2) 7 Explain the potential barriers to McDonald’s marketing planning activities and propose solutions for overcoming the barriers identified. 7 Task 3 (LO3) 9 Based on your analysis in Task 1, develop a marketing plan for the launch of a new product / service for MacDonald’s. The marketing plan should include the following: 9 a) Propose and develop SMART marketing objectives for the new product / Service 9 b) Development of appropriate marketing strategies†¦show more content†¦There was also a major protest from many environmentalists and health concerned people and also with the diseases like swine flu and bird flu, people were quite sceptical about eating out particularly in McDonalds because most of them had started searching for healthier options. The rate of obesity among teenager also increased which raised the concern many health groups which directly targeted the company. Also another big reason for the downfall was the fierce competition in the market as there are so many others players were introduced in the market like Starbucks, KFC and Subway etc. Despite the downfall, the food chain sustained and struggled in the competitive market to maintain its position (Kowitt, 2011). They tried to change its menu completely by introducing more healthy options like white meat, salads options and Quorn-based vegetarian meals. The report will discuss the macro and micro environment with respect that can influence McDonald’s marketing strategy, also the potential barriers to McDonald’s marketing planning activities. The report will also discuss a marketing plan for the launch of a new product and lastly it will discuss the ethical issue which can affect the marketing activities of the McDonalds. Task 1Show MoreRelatedDeveloping a Marketing Plan to Introduce a New Product or Service for Tausif Iternational3170 Words   |  13 PagesPROJECT ON: DEVELOPING A MARKETING PLAN TO INTRODUCE A NEW PRODUCT OR SERVICE FOR TAUSIF ITERNATIONAL. GROUP NAME: THE XPLORER MKT 201 Section 3 Autumn 2008 Submitted to Nawshad Naqueeb Submitted by Tanvir Hasan. ID: 0720005 Tahsin Tasnim. ID: 0720034 Tazina Afrin Nisha. ID: 0720061 Ahmad Imtiaz Sobhan. (Group coordinator) ID: 0720078 A.K.M. Ehsanul Hossain. ID:0720248 Progga Parmita Anika. ID: 0630014 Date of Submission NovemberRead MoreMarketing Plan1270 Words   |  6 PagesIndividual Assignments - Marketing Plan. Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whetherRead MoreMarketing Objectives Of The Marketing Plan Essay1691 Words   |  7 Pages2.2 Marketing objectives As the marketing plan is in a three years term from 2011 to 2013, below a number of targets will be set for the marketing objectives in a corporate level and a product level regarding the fiber product that has been discussed in this study. In the corporate level, with the help of the promotion of the new product, the growth of revenue is expected to reach 10% compared to the 8% in the Singapore market in the last financial year. And in term of EBITDA contribution, becauseRead MoreProduct Marketing Plan For Marketing1683 Words   |  7 PagesProduct Marketing Plan In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the productRead MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreUnit 3-Business Studies Level 31729 Words   |  7 PagesRSA Academy BTEC Nationals in Business (Level 3) (September 2010 onwards) Unit 3: Introduction to Marketing |Route: |BTEC Level 3 Certificate Diploma | |Unit code: |Y/502/5411 | |QCF Level 3: Read MorePerceptual Maps Simulation1194 Words   |  5 PagesSimulation Strategy Perceptual Maps Simulation Strategy Perceptual mapping involves a realistic graphic method used in marketing to recognize consumers observations of products or companies relative to their competitors. A perceptual map describes how a certain product or service and its competitors compare in relation to designated characteristics such as quality, price, or any of a number of other properties. The organization can ascertain a moreRead MoreEssay about Marketing Definition953 Words   |  4 PagesIntroduction In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service or product the company uses to create revenueRead MorePet Health Insurance For Pet Owners1704 Words   |  7 Pagesthat increase health insurance for a pet. The North American Pet Health Insurance Association has seen an increase between 8% to 10% annually with all insurance companies and a 20% increase in sales each year. There was revenue for pet insurance plans in 2009 that totaled a $303 million and is expected to increase to $753 million by 2014 (Meehab, 2012). As the market continues to stay strong home ownership increases the need for pet insurance will increase. As the market is stable some key factors

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.